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020 _a047154017X
040 _aUMET Biblioteca
_bspa
_cUMET Biblioteca
100 _aFurlong, Carla B.
_918624
245 _aMarketing for keeps :
_bbuilding your business by retaining your customers /
_cCarla B. Furlong
260 _bJohn Wiley and Sons,
_c1993.
300 _a244 pag. :
_btablas ;
_c24 cm.
650 0 _aOrganizaciĆ³n de mercados
_918464
650 0 _aMarketing
_97808
650 0 _aConsumidor
_916663
650 0 _aRetenciĆ³n de clientes
_918625
942 _2udc
_cLIBRO