Furlong, Carla B. <br/><br/>
Marketing for keeps :   building your business by retaining your customers /  
Carla B. Furlong 
 -  John Wiley and Sons,   1993. 
 - 244 pag. :   tablas ;   24 cm.  
<br/><br/><label>ISBN: </label>047154017X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Organización de mercados<br/>Marketing <br/>Consumidor<br/>Retención de clientes