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- Mercadotecnia
Entrada Topical Term
Número de registros utilizados en: 2
001 - CONTROL NUMBER
- control field: 18463
003 - CONTROL NUMBER IDENTIFIER
- control field: AR-BaUME
005 - DATE AND TIME OF LATEST TRANSACTION
- control field: 20190507151045.0
008 - FIXED-LENGTH DATA ELEMENTS
- fixed length control field: 190507|| aca||aabn | a|a d
040 ## - CATALOGING SOURCE
- Original cataloging agency: AR-BaUME
- Transcribing agency: AR-BaUME
150 ## - HEADING--TOPICAL TERM
- Topical term or geographic name entry element: Mercadotecnia
670 ## - SOURCE DATA FOUND
- Source citation: Work cat.: (AR-BaUME): 1247 Kotler, Philip, Dirección de mercadotecnia : , 1995.